typography is formed into a robot that will symbolize progress Korean state in terms of technology, by using three colors: red, blue and black is the color of korean nation itself. robot that carries the letter “S” and “E” at the top of his head is to show that the korean nation is a country that helpfulness, while the letter “O” in the illustrated smile to show that the people are very friendly, by using the earphones on his head to symbolize that culture Korean pop acceptable to all parties that one example is K-pop music