The sound of Seoul: the typography is designed around the sound wave when you say the word “Seoul” happily. If you look at a distance, the waves look like buildings that also have their reflection on the water. I designed it like this because the Seoul in my mind is alive with its sound– the hustle and bustle of its city, and most importantly, the music that it makes. It’s no secret that at the forefront of the Hallyu wave are its musicians, who are mainly present in the Seoul scene. From huge idol groups like Super Junior to the sensational solo act of Psy, the city is home to some of the most exciting music makers of today.