With this design, I wanted to create a play on words with, “Our streets have soul!” to, “Our streets have Seoul!”. In saying that, the idea behind using this quote, is that it is not only a hip-hop reference, but it is also the notion of that the people of Seoul make it such a beautiful place to live – it’s the souls in South Korea that make it special. The entire design is hand drawn (text and background), then created in Adobe Illustrator. The background is a simple representation of the South Korean flag. I hope you enjoyed my design. Thankyou.