Under the theme of, “Music Connection@MU:CON,” the fair will run until October 8 in Itaewon, one of the most global neighborhoods in Seoul. The festival, to put it simply, is a combination of multiple events, including a conference in which the world’s important musical figures and industry experts share their ideas on global trends and on music itself. There are also showcased a variety of musical genres and, lastly, networking takes place between entrepreneurs involved in the global music market.