K-smile, Korea smiles and the world smiles back
Korea Tourism Organization will start to promote their new slogan the “K-smile” campaign in this November for the successful hosting of 2018 Pyeongchang Winter Olympics. The concept for K-smile is “Korea smiles and world smiles back” to greet foreign tourists with kind hospitality, which will increase their satisfaction level while traveling around the country, making tourists want to visit Korea again and again. The campaign is a nationwide project involving the assistance of all citizens to spread the spirit of a warm welcome. The campaign will start in restaurants, shopping facilities, accommodations and other places most frequently visited by foreign tourists, with plans to expand further to facilities throughout the country.